Consumer Behavior in Online Shopping - 11416 Words

1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinà ¤joen ammattikorkeakoulu Seinà ¤joki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinà ¤joki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1 E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market†¦show more content†¦IMPLEMENTATION OF RESEARCH METHODS ......................................... 29 3.1 Choice of Methodology................................................................................ 29 3.2 Research Approach..................................................................................... 30 3.3 Research Philosophy .................................................................................. 30 3.4 Research Strategy....................................................................................... 31 3.5 Sample ........................................................................................................ 31 3.6 Non Probability and Convenience Sampling ............................................... 32 3.7 Questionnaire format .......................................................... ......................... 32 4. 5. 6. RESULTS ...................................................................................................... 35 CONCLUSION............................................................................................... 51 BIBLIOGRAPHY ............................................................................................ 54 5 APPENDIX 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.58 Index of Figures Figure 1: Consumers Spend More Time online..................................................... 10 Figure 2: Product services intent to purchase online globally ............................ 12 Figure 3: Structure of theShow MoreRelatedAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. Undeniably turnover of such companies involved in this business is making new records everyday. Day by day the number of internet savvyRead MoreThe Impact of Online Shopping on Consumer Behavior3641 Words   |  15 Pagesthe factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors that can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways. TableRead MoreConsumer Behavior Towards Online Shopping18477 Words   |  74 PagesCONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.Read MoreOnline Shopping As A Whole Has Impacted Consumer Behaviors1488 Words   |  6 PagesOnline shopping as a whole has impacted consumer behaviors and with Amazon being one of the biggest retailers it has had a significant impact on its consumers’ behavior. The days of having no option but to visit a physical location to conduct shopping are practically forgotten now. What started out as just an online bookstore in 1994 is now a contender for the number one retailer spot currently held by Walmart. Typically, the limited space available in any physical store selling books or CDs, andRead MoreThe Impact Of Consumer Behavior On Online And Virtual Shopping Environment1860 Words   |  8 PagesAssessing the Impact of Consumer Behavior in Online and Virtual Shopping Environment Introduction Consumer behavior plays an important role in developing marketing strategies for a marketer with an objective to deliver marketing goals in a given span of time, which could be possible by understanding the psychology of consumer from his/her buying behaviors that could be influenced by an environment and other factors in which an individual live-in. The decision to which consumer concludes while makingRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 PagesINTRODUCTION Online shopping is almost to synonymous to customary shopping through brick and mortar stores. As indicated by UCLA Center for Communication Policy, online shopping has been rising as a standout among the most famous web exercises, marginally behind e-mailing and internet surfing and in addition surpasses online entertainment search and online news. Online shopping conduct (additionally called web purchasing conduct and Internet shopping/purchasing conduct) implies to the procedure ofRead MoreConsumer Attitude : An Organization Of Motivational, Emotional, Perceptual And Cognitive Processes1519 Words   |  7 Pages Consumer Attitude An attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object (be it a person, thing or situation). A wider definition of attitude sees it as â€Å"an enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of our environment† (Hawkins, Best and Coney, 2004). More specifically, â€Å"attitude refers to knowledge and positive or negative feelings about an object or activity† (PrideRead MoreImpact Of Internet On Modern Business1699 Words   |  7 Pagesof those aspects. This development also affected the way people use the internet in their daily activities, especially in the online shopping behavior. The objective of this paper is to observe and analyze the internet impacts on modern business presented in the three articles attached. This paper specifically written to examine the effects of internet on consumer behavior pattern. To complete all the data required in this paper, I attached the three articles that were studied. I also provided aRead MoreOnline Shopping : Developing Countries1017 Words   |  5 Pagestransformed how retailers and buyers meet at the market place through physical and online purchases, distribution of products and services(Bashir, 2013). 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Tea, coffee and cola are three major beverages widely...

Tea, coffee and cola are three major beverages widely consumed in the world. Tea was found during the early of Chinese civilizations, the use of tea is not tight as a beverages but its use for medicine too (Mckay Blumberg, 2002). Tea is a beverage made from the young leaves of a plant Camellia Sinensi which originated in Asia (Cabrera, Gimenez, Lopez, 2003). However, the features of tea from different countries may have different appearance, aroma, and flavor characteristic. In general, tea can classified into four major categories that are green tea, white tea, black tea, and oolong tea (refer to Figure 1 in Appendix 1). The first type of tea is green tea. It is a regular selected among people because every grocery store offers green†¦show more content†¦Next, the second type of tea is white tea. White tea is famous in United State and Europe. According to Chi, Jen and Fereidoon (2009), this tea was discovered from the Tang Dynasty and then become the royal choice in Chin a. This type of tea is the first harvested compared to other forms of tea (Russell and Blaylock, 2007). Compare with other types of tea, white tea is most expensive. The high demand of the product but only little supply makes it so valuable. In addition, it has unique characteristics which describe by its flavor, appearance and the process. Chi et al. stated that the unique flavor own by white tea derived from its particular breed, place and process method which produce sweet, light and refresh taste. Not only that, this tea also produced from spring season with unique sensory (Hilal and Engelhardt, 2007).The appearance looks elegant and natural after finish processing. The most unique features have by white tea is from its plucking style. The plucking style are either to pluck the pure bud, bud or two leaves or leaves without bud (Chi et al, 2009). As stated in Hilal and Engelhardt (2007) studies, the process of making white tea based on the traditional way. It needs the least dryi ng without any fermentation process which will produce the greatest benefit compare to other types of tea. Other than that, this minimal process will keep the flimsy white leaf hair asShow MoreRelatedIndian Beverage Industry Report15071 Words   |  61 PagesREPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developmentsRead MoreAnalysis of Marketing Strategy of Coca Cola and Pepsico12414 Words   |  50 PagesOF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON â€Å"ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO† UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY, MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER, 2008-2010) UNIVERSITY BUSINESS SCHOOL, LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specificallyRead MoreXs Energy Drink Marketing Plan5461 Words   |  22 Pagesmaintaining our private status. ] History of XS Energy In 2001, XS Energy Drink was launched into the U.S. market. During the first year the drinks were marketed through retail outlets primarily in the Western U.S. Our mission was to find people who could â€Å"sample the drink and tell the story, making a personal connection with the business† (David Vanderveen, co-founder of XS Energy Drinks). 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They are known for their top soft drink line, including beverages like Coke, Diet Coke, Sprite, Coke Zero, Minute Maid, Dasani, as well as many others. Coke is the bestselling drink in history and is a major fan favorite. In 2009, they were ranked number 1 in the world’s top most valuable brands, withRead MoreMonster Energy Essay11236 Words   |  45 PagesAnalysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformedRead MoreCoca-Cola Business Strategy8378 Words   |  34 Pages1.0 Introduction Coca-Cola has sold more than one billion servings every day. 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Travelers Fantasists, Conjurers, and Seers of the World...

Haley Stewart English 101 Marshall University ï » ¿Travelers: Fantasists, Conjurers, and Seers of the World What makes traveling to foreign lands such a coveted and memorable experience? What does one get out of exploring new cultures and atmospheres? In â€Å"The Shock of Teapots,† by Cynthia Ozick, the quality and nature of traveling and travelers themselves is explored. Within this work of creative nonfiction, Ozick strategically uses genre, diction, and exemplification to effectively emphasize that travelers see ordinary things in a new light when visiting other places and countries. She starts off by discussing a morning during a Swedish autumn. She describes the morning using a lot of imagery, saying things such as that it is†¦show more content†¦In this case, for example, the short story is considered creative nonfiction. Diction is described as an author’s choice and use of phrases in their writing; it helps emphasize the main theme of a piece of literature. Exemplification is simply the use of examples in order to support a point an author wishes to communicate. All of these are especially important in Ozick’s short story. The genre of this piece is particularly significant in relaying the intended message to its full extent. This short story comes from the book, In Short, a compilation of brief creative nonfiction. Creative nonfiction is a category of writing that creates a true story using literary techniques. Without this nonfiction genre, the story would lose the essence that makes it convincing to the reader. If it was a piece of fiction instead, the message, however potent it may be, might tend to make the audience feel less inclined to value the main point of the story-- it could lose credibility. For example, if Ozick said, â€Å"I, under the electrified rays of my whitening hair, stand drawn upward to the startling sky, restored to the clarity of childhood,† during her talk of Stockholm’s autumn sunshine in a fictional story, it wouldn’t have the effect of truthfulness to support it (pg. 69). Because this piece is a personal essay and therefore a personal experience of O zick’s life, it allows her to take the reader on a journey with her, in a sense. If it had been written in strictly third person

Segmentation in FCMG Companies-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Segmentation Strategy in FMCG Companies and how the Demographic Factors affect International Trade. Answer: Segmentation in FCMG Companies The three websites of fast moving consumer goods that are going to be discussed in this activity are Fonterra, Coca-Cola, and Parmalat. Fonterra Company deals with dairy nutrition. Australia is its largest market, but it has also expanded to Brazil, China, Indonesia, New Zealand and Malaysia. Coca-Cola Company deals in beverages. The Company has the market all over the world, and it is known by many customers as a leading beverage company in the world. The Parmalat Company deals with milk products and fruit based drinks. It has marketed its products in some countries in the world. In the two companies Fonterra and Parmalat, there is an evidence of segmented approach. The segmented approach is mostly exhibited in Fonterra as it mainly targets Australia customers. The company has focused on the geographical region and considers Australia because it is where it is based, and therefore, the organization enjoys the degree of loyalty to Australia than those of other countries. Parmalat also has evidence of both segmented approach and mass marketing in its areas of operation. Coca-Cola Company has evidence of mass marketing because it has a wide variety of Audience (Sismeiro, Mizik and Bucklin, 2008, pp. 63-92). To compare the three companies, Coca-Cola Company is the one that has best implemented the market segmentation strategy. It has divided its market basing on the needs of most customers among other factors (Pride and Ferrell, 2014). The products of this company cover all kinds of consumer demographic issues. Parmalat comes second as it has also covered a larger region compared to Fonterra. Fonterra has mostly based on the consumers' geographical area. The Fonterra Company considers that those people who can have easy access to their products give them a high degree of loyalty. Unlike Fonterra, Coca-Cola does not consider this but rather distributes the products to the whole word. The three companies could segment their companies further by considering the socio-economic class. The companies could produce products that target a broad range of socioeconomic groups. This can be done by packaging smaller quantities for everybody to be able to buy. Another aspect they should consider is a lifestyle (Kotler and Keller, 2012). Peoples lifestyles vary and therefore the companies should find a way of marketing that considers the different lifestyles. The companies should know that people are motivated to buy products for different reasons. The companies should ensure that they have different shapes and color of packaging to attract many customers, for example, most women love pink color while men despise it. Gender and age should be a basic consideration for them to be able to segment their market further. Produce different products for different gender and age of people. In conclusion, therefore, for any company to carry out marketing, they should consider how far they want to distribute their products. This can help a company to carry out mass marketing or look for the segmented approach. Even when going for mass marketing the companies should consider segmenting the population to ways that are appropriate to carry out marketing because different countries have their ways of carrying out businesses (Cameron, 2014, pp. 22-27). The cultures of different people should be considered so that they are not offended How Demographic Factors affect International Marketing Increase in diversity An increase in diversity is one of the demographic trends that are affecting opportunities for international marketing. The changing face of the world also marks the changing face of businesses industries. Currently, the world has become more diverse, and these have led to opportunities. More women have risen to ranks of leadership, and there are more cultural changes because people are adapting to new ways (Steven and Britt, 2008). For people that are coming up with new products and services, they can now market internationally as they can interact easily. The baby boomers are also stepping down leaving generation x to take their place. Therefore industries dealing with aging people like health industry gets more customers (Jansen, Moore, and Carmen, 2013, pp. 286-302). The aging population and millennial generation The changing age structure is another demographic trend. The aging population highly affects the opportunities for international marketing. It has created enormous opportunities for the products and services catering for the elderly, for example, the financial services and leisure activities get a good number of customers and therefore more products and services rendered (Chacon and Mason, 2011, pp. 271-290). This also affects international marketing negatively because business people will have to start looking for skilled and productive labor and this reduces the resources. Goods and services offered to the millennial generations rely on constant digital communications, therefore, a high market for those dealing with telecommunications (Charles, 2012). Population growth An increase in the population is another factor that positively affects international marketing. Population growth is both size and age leads to provision of more products and services for a longer period. An increased population of the elderly mostly has an impact on health care services. For example, the health care technology, therefore, gets more customers increasing international marketing. It is an opportunity for business people and innovators to develop new products that can address challenges facing the older generation and the young generation (Rugman and Collinson, 2008). Industries Set To Benefit From Ageing Baby Boomers The baby boomers need more attention to their lifestyle. The health care industries benefit the most as they have issues with their health that need to be addressed. The skin care industries are also beneficiaries as the baby boomers like to lessen their wrinkles and also improve the firmness of their skin (Teixeira, Koufteros and Peng, 2012, pp. 69-81). The travel insurance industry is also likely to benefit because older people like to travel to have leisure and they want their lives to be insured. Pilates and Yoga studio industries are also beneficiaries of the aging baby boomers. When they baby boomers retire, they dedicate more of their time to physical fitness to gain strength and flexibility. Conclusion In conclusion, therefore, marketers should observe the current demographical trends, for example, the aging population and diversity to know their target customers and the products and services they want. The baby boomers are currently the aging population, and therefore innovators should take that advantage to come up with products that satisfy their needs. The innovators should understand that baby boomers are not only the fast growing population but also the wealthiest, for this reason after retirement they want recreational services that innovators should work towards to satisfy them. References Cameron, B. (2014). Management. Strategic Leadership Review, pp. 22-27. Chacon and Mason (2011). An Analysis of the Relationship between the Passenger Loyalty and Consumer Buying Behaviour for Network and Low-Cost Carriers.Transportation Journal, pp. 271-290. Charles L. (2012). Essentials of Marketing (7th Ed.). Mason, OH: South-Western Cengage Learning. Jansen, B., Moore, K. and Carmen, S. (2013). "Evaluating the Performance of Demographic Targeting Using Gender in Sponsored Search." Information Processing and Management, pp. 286-302. Kotler, P. and Keller, L. (2012). Marketing Management (14th Ed.), Upper Saddle River: Pearson Prentice Hall. Pride, W. and Ferrell C. (2014). Marketing (17th Ed.) Mason: Cengage Learning Rugman, A. and Collinson, S. (2008). International Business, Financial Times Prentice Hall Sismeiro, C., Mizik, N. and Bucklin, R. (2008). A New Dynamics-based Segmentation Approach for Maximizing Long-term Marketing Impact. Marketing Science Institute Reports, Issue 2, Report No. 08-109, pp. 63-92. Steven M. and Britt, W. (2008).Organizational Psychology, Scientist-Practitioner Approach, John Wiley, and Sons. Teixeira, R., Koufteros, X. and Peng, D. (2012)."Organizational Structure, Integration, and the Manufacturing Performance: a Conceptual Model and Propositions." Journal of Operations and Supply Chain Management,pp. 69-81.