Thursday, May 14, 2020

Tea, coffee and cola are three major beverages widely...

Tea, coffee and cola are three major beverages widely consumed in the world. Tea was found during the early of Chinese civilizations, the use of tea is not tight as a beverages but its use for medicine too (Mckay Blumberg, 2002). Tea is a beverage made from the young leaves of a plant Camellia Sinensi which originated in Asia (Cabrera, Gimenez, Lopez, 2003). However, the features of tea from different countries may have different appearance, aroma, and flavor characteristic. In general, tea can classified into four major categories that are green tea, white tea, black tea, and oolong tea (refer to Figure 1 in Appendix 1). The first type of tea is green tea. It is a regular selected among people because every grocery store offers green†¦show more content†¦Next, the second type of tea is white tea. White tea is famous in United State and Europe. According to Chi, Jen and Fereidoon (2009), this tea was discovered from the Tang Dynasty and then become the royal choice in Chin a. This type of tea is the first harvested compared to other forms of tea (Russell and Blaylock, 2007). Compare with other types of tea, white tea is most expensive. The high demand of the product but only little supply makes it so valuable. In addition, it has unique characteristics which describe by its flavor, appearance and the process. Chi et al. stated that the unique flavor own by white tea derived from its particular breed, place and process method which produce sweet, light and refresh taste. Not only that, this tea also produced from spring season with unique sensory (Hilal and Engelhardt, 2007).The appearance looks elegant and natural after finish processing. The most unique features have by white tea is from its plucking style. The plucking style are either to pluck the pure bud, bud or two leaves or leaves without bud (Chi et al, 2009). As stated in Hilal and Engelhardt (2007) studies, the process of making white tea based on the traditional way. It needs the least dryi ng without any fermentation process which will produce the greatest benefit compare to other types of tea. Other than that, this minimal process will keep the flimsy white leaf hair asShow MoreRelatedIndian Beverage Industry Report15071 Words   |  61 PagesREPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developmentsRead MoreAnalysis of Marketing Strategy of Coca Cola and Pepsico12414 Words   |  50 PagesOF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON â€Å"ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO† UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY, MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER, 2008-2010) UNIVERSITY BUSINESS SCHOOL, LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specificallyRead MoreXs Energy Drink Marketing Plan5461 Words   |  22 Pagesmaintaining our private status. ] History of XS Energy In 2001, XS Energy Drink was launched into the U.S. market. During the first year the drinks were marketed through retail outlets primarily in the Western U.S. Our mission was to find people who could â€Å"sample the drink and tell the story, making a personal connection with the business† (David Vanderveen, co-founder of XS Energy Drinks). XS Energy was the first energy drink brand to hit the market with a variety of flavors, now totalingRead MoreMarketing Strategy of Coca Cola15661 Words   |  63 PagesMckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syru p in a three-legged brass kettleRead MoreThe Marketing Management Of Coca Cola9915 Words   |  40 Pagesresponsible marketing. The following explores the prolific and expert marketing practices of Coca-Cola. Description of Product and Brand Coca-Cola is a well-known brand in the nonalcoholic beverage market. They are known for their top soft drink line, including beverages like Coke, Diet Coke, Sprite, Coke Zero, Minute Maid, Dasani, as well as many others. Coke is the bestselling drink in history and is a major fan favorite. In 2009, they were ranked number 1 in the world’s top most valuable brands, withRead MoreMonster Energy Essay11236 Words   |  45 PagesAnalysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformedRead MoreCoca-Cola Business Strategy8378 Words   |  34 Pages1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to theRead MoreOpportunities23827 Words   |  96 PagesFor the exclusive use of D. DE ALEJANDRO 9-801-361 REV: SEPTEMBER 30, 2005 NANCY F. KOEHN Howard Schultz and Starbucks Coffee Company Prologue: International Expansion On August 2, 1996, Starbucks Coffee Company opened its first store outside North America. Like many of its U.S. and Canadian outlets, the new store was located in a busy district of a prominent city—Tokyo. Starbucks managers had devoted much time to selecting the site, designing the store’s layout and fixtures, trainingRead MoreCoco Cola18335 Words   |  74 PagesCriticism of Coca-Cola  has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices.  The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s. Allegations against the company are varied, including * possible health effects of Coca-Cola products, * a poor  environmental  record, * perception of the companiesRead MoreBsiness Strategy of Pepsico9186 Words   |  37 PagesINTRODUCTION OF PEPSICO Pepsi is one of the most well-known brands in the world today available in over  160 countries. The company has an extremely positive outlook for India. This reflects that India holds a central position in Pepsi s corporate strategy. India is a key market for Pepsi co, and at the same time the company has added value to Indian agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three focus areas - Soft drink concentrate, snack foods and vegetable and

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.