Consumer Behavior in Online Shopping - 11416 Words

1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinà ¤joen ammattikorkeakoulu Seinà ¤joki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinà ¤joki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1 E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market†¦show more content†¦IMPLEMENTATION OF RESEARCH METHODS ......................................... 29 3.1 Choice of Methodology................................................................................ 29 3.2 Research Approach..................................................................................... 30 3.3 Research Philosophy .................................................................................. 30 3.4 Research Strategy....................................................................................... 31 3.5 Sample ........................................................................................................ 31 3.6 Non Probability and Convenience Sampling ............................................... 32 3.7 Questionnaire format .......................................................... ......................... 32 4. 5. 6. RESULTS ...................................................................................................... 35 CONCLUSION............................................................................................... 51 BIBLIOGRAPHY ............................................................................................ 54 5 APPENDIX 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.58 Index of Figures Figure 1: Consumers Spend More Time online..................................................... 10 Figure 2: Product services intent to purchase online globally ............................ 12 Figure 3: Structure of theShow MoreRelatedAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. 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